Stefano Di Tomaso
The Endless Experience is an immersive omnichannel project based on the collaboration between the music streaming platform Spotify and the recently-split duo Daft Punk.
Co-creation is a central tool in this project. The aim is to keep the duo alive through artificial intelligence allowing the customers to enter Daft Punk’s world, to record and upload personalised albums & playlists.
Endless section added on the Spotify app.
Endless temporary store in Shanghai
The store has 5 different areas:
Sound Recording area, the Drum Machine area, the Synthesizer area, the Graphic Generator area, and the virtual Dj set area.
Each area is connected to a specific feature of the Endless section on the Spotify app.
Sound recording
Drum machine
Synthesizer
Graphic generator
co-created songs and albums
Interactive window display
Endless
night event
in store
Endless night event online
People that cannot reach the Endless Store for the opening Night, will join virtually from all over the world, exploring the Endless world with customised avatars and garments.
